Natalie Sella, General Manager of Elizabeth Arden Australia, Reveals the Secrets to Maintaining Legacy and Innovation with Business Review Australia
Natalie Sella, General Manager of Elizabeth Arden Australia discusses how the brand has carried on its founder's vision and built a presence from New York to Australia and beyond.

SAN DIEGO, CA, May 21, 2011 /24-7PressRelease/ -- In an interview with Business Review Australia, Natalie Sella, General Manager of Elizabeth Arden Australia discusses how the brand has carried on its founder's vision and built a presence from New York to Australia and beyond.

Elizabeth Arden continually ranks in the top ten beauty brands in Australia because of its strong brand awareness and its ability to establish itself as a regular staple in beauty consumers' purchase portfolios. "It's one thing to have a great brand and great products, but that means nothing without great people to bring it all together," says Jones in the interview.

Read the full article here.

About Elizabeth Arden

Few companies can claim the legacy or spirit that Elizabeth Arden has developed over the past century. Since 1910, when Elizabeth Arden opened its first iconic red door on Fifth Avenue in New York City, the company has grown into a $1.3 billion company with products sold in over 100 countries--quite impressive for a business that started 100 years ago when Miss Arden borrowed $6,000 from her brother to open a beauty salon. Visit www.elizabetharden.com.au for more information.

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