Twitter and Facebook Marketing - Are African Businesses Cashing in on Free Advertising? With African Business Review
There's no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer's quiver.

SAN DIEGO, CA, April 15, 2011 /24-7PressRelease/ -- There's no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer's quiver. It's word of mouth on steroids and free, right? Or not.

Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that traditional advertising such as TV or print, but do need time, money and strategic thought to be effective.

"Although putting content onto Facebook using fan pages is free for brands, the challenge is attracting the right people to that page and for them to, in turn, share that content with the right people that will ultimately help the brand achieve its objectives," said Sifiso Mazibuko, Habari Media's national Facebook account manager.

"The age old adage of 'build it and they will come' definitely does not apply on Facebook. There are more than 25 billion pieces of content shared on Facebook every month, with so much choice, why should a user choose your content to not only view, but share?"

Read the full article here.

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